![]() In case you are not familiar with his work, his credentials: “17” album debuted #2 Billboard Top 200 Albums chart (Aug 2017), “?” album- debuted #1 Billboard Top 200 Albums chart (March 2018). ![]() XXXTentacion’s “Jocelyn Flores” - a downtempo contemplative piece w/ 254M YouTube views (Aug 2018) We will focus on the most notorious artist in today’s pop zeitgeist: XXXTentacion (subsequently referred to as “X”). We’d like to use emo rap to explore two more of these uncommon data sources: Google Trends and Genius lyrics. Of course, these are target variables that will (likely) never be directly measurable, so we look to second-level, proxy variables or unorthodox data sources like the above. We believe the use of relative metrics like listener to follower ratios, “ event decay” or less familiar data sources like Wikipedia help get to what is really the most bankable of variables: curiosity/love of the artist and true fan engagement with their content. Most of the time, it’s just a “who’s got the most” game.Ī major focus of Chartmetric is looking for Music Analytics 2.0…or what we believe will be the next level of our industry’s business intelligence. ![]() In the modern music business, professionals are deluged with key performance indicators (KPIs) like Spotify spins, Apple Music playlist placements, Instagram followers, YouTube views…the list never ends. With such non-mainstream sounds and dark themes, it’s less likely that “emo rap” will ever eclipse the power of wedding-friendly Ed Sheeran ballads or clear-the-dance-floor Bruno Mars party joints…so searching for who has the most followers/streams/views might not be the best way to gauge such content. “I’m in pain, wanna put ten shots in my brain / I’ve been trippin’ ‘bout some things, can’t change / Suicidal, same time I’m tame / Picture this, in bed, get a phone call / Girl that you f*cked with killed herself” - Jocelyn Flores by XXXTentacion All are empowered with social media reach. Some are completely independent artists, some with a label. Many of them draw influence from early ’00s punk and alternative rock bands- Foo Fighters to Chief Keef and Kid Cudi (Chicagoland’s Juice WRLD), as well as Nirvana, Papa Roach and the Fray ( XXXTentacion). Its artists typically make beats with software and upload directly to sites like SoundCloud or YouTube. Yes, Drake never passed himself off as a multi-intstrumentalist BUT for all this hype this dude is getting, it's not like you can't go to the South Bronx and find some guy who can do what Drake "does" and whatever.there's nothing that seems unique about this guy.Genius’ breakdown of “emo rap” (Sept 2017), here focusing on the late Lil PeepĮmo rap, SoundCloud rap. I guess what I mean is.one reason I love Prince is because you CANNOT pull some random off the street and have them do what Prince does, he's a freaking musical genius. ![]() I'm not old at all and find this guy to be irritating, overrated and really lacking talent. Why can't the cousin give you a real reason he likes Drake? And to say that you're old is such a cop-out! LOL! I guess he couldn't think of anything else to say. Rappers nowadays are more "here today and gone tomorrow" than the ones who emerged in the classic/golden eras of it. Right now he's the flavor of the moment until he gets tiresome - and that has been the case with so many rappers in this generation. You know when someone can't give you a clear answer on why they like someone so much that they really don't know how talented or untalented he really is. I told him that I don't think it's age, it's just that he does the same thing on every song. He he got pissed at me and told me I was old. I told him that I think all of his stuff sounds the same and his flow is very monontonos. I asked my 20 year old cousin why he liked him so much and he could not give me a clear answer.
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